NEWS ESCO

Samsung LFD Monitors In The Digital Signage Market

Digital signage or also known as digital information displays, refers to a large format display for business purposes installed in public spaces such as: airports, shopping malls, government organizations, as well as big buildings to deliver information and commercial messages. We can also see the sight of digital signage displays for aircraft traffic control and touch-screens to provide information in shopping malls. Furthermore, we can also witnessed –slowly yet sure— an increasing number of traditional analogue signboards and TV sets in public space are replaced by flat panel public displays. Based from that, the digital signage market is expected to become USD 6 billion by 2015.

Since 1994, digital signage market has been through different phases and become one of the most powerful sources for displaying media information. The report "Global Digital Signage Market and its Application (2011-2016)" illustrates the global scenario in face of the digital signage market over the next five years with insights into technical advancement in the advertisement, innovations in the digital signage market, as well as the increasing demand due to rise in awareness, and decrease in the prices of the displays.

Technology market has started to view digital signage as a more beneficial in comparison with static signage as the content that updates frequently can be digitally updated, saving the cost of printing. Digital signage also capable to be interactive with embedded touch screens, movement detection, and image capture devices.

As a global leader in digital media and convergence technologies, Samsung Electronics Ltd., has been producing top ranked products in the digital signage market and is risen as a new growth engine of IT industry. Samsung’s swift change to LCD technology in digital signage market was the key of this achivement.

A market research firm, DisplaySearch, reported that Samsung’s LFD monitor has earned first place for total volumes and revenues of digital signage market since 2009. DisplaySearch also reported that PDPs’ share in the digital signage market decreased from 70.1 percent in the first quarter of 2007 to 33.1 percent in the first quarter of 2009. On the other hand, LCDs’ share increased by 59 percent every year, reaching up to 69.9 percent in the first quarter of 2009.

Samsung demonstrated its growth both in developed and developing countries, with its market share of 17.9 percent in Europe, Middle East, and Africa (in revenues), 12.2 percent in North America, and 17.4 percent in China, 23.6 percent in Asia Pacific, and 28.3 percent in South America. Furthermore, Samsung has well positioned as a true premium brand in high-tech flat panel display market and ranked first also in average street prices (ASPs) with USD 1,282, around USD100 higher than its competitors.

“Samsung Electronics has become the number one brand in visual display including for displays, TV sets, and digital signage. The achievement is a historical event because it proves that Samsung is successfully moving from hardware manufacturer to value-added solution provider,” stated Jinhwan Kim, Vice President of Visual Display Division of Samsung Electronics, when addressing the company’s achievement on its LFD monitor.

Through modullar design that allow the creation of attractive-looking constructions, consisting of connected displays, Samsung LFD monitors are admittedly an effective support visual presentations. Making Samsung LFD monitors perfect for decoration of any shape and nature indoors like the exhibition arena, sports hall, or shopping malls.

Samsung LFD monitors in large display constructions was designed spesifically to attracts the eye and increases the means of visual communication. Its flexible connections between panels and a modern control system allow building of video-walls and video-towers according to one’s wishes. Offering opportunity to construct a unique character on the LFD monitors.

Samsung LFD monitors probably have the thinnest large size display frames available on the digital signage market (around 2.4 mm wide at the bottom and right edges and 4.3 mm wide at the top and left edges, giving a total of 6.7 mm width of the edge between displays). The technology allows to create LFD monitors with virtually invisible connections between the various displays. Yes, that means, the Samsung LFD monitors can be tailored to help users reach and communicate to their core audience. Plus, there are intelligent self-diagnostic features and enhanced networking capabilities to transform the Samsung LFD monitors into a sophisticated and robust business solution.

Samsung LFD monitors are equipped with dual-core processor, making it possible to connect them with a computer without the need for reconfiguration or network settings. Whilst its MagicInfo software enables the remote control of the content, volume, colors, and the diagnostics in the case of malfunction. Apart from MagicInfo software, Samsung LFD monitors are equipped with MagicRotation feature that allows you to twist the monitor, changing the orientation from portrait to landscape. In fact, the entire Samsung LFD monitor lines are enabled to create an effective and eye attracting video walls measuring 5 x 5. Samsung even hired number of spesialists to help potential buyers choose the right monitor models, configure the software, but also professionally advise on how to build a professional-looking LFD monitor.

Aside from its achievement in LFD monitor, Samsung has released 460Utn since May 2009. It is a super-thin display with the bezel distance of 6.7 mm. The company also launched an innovative advertising display solution which can automatically recognize the gender and age of the audience and deliver tailored advertising.

However, it cannot be denied that the digital signage market has finally come into its own. Samsung’s LCD division began targeting the market segment since a few years back and now have enjoying a strong growth. In 2012, Samsung has reported 63 % growth in the LFD monitor market due to the significant improvements made by its R&D teams.

As exemplify by the super narrow bezels or SNB, which has been approved as the industry’s thinnest frame between contiguous viewing screens. In addition, we have also begun mass producing the industry’s first transparent LCD panel, a newest see-through approach to multi-dimensional advertising, which is ideal for large retail and commercial display applications.

The SNB panels have started to be used as an integral design element in avant garde building designs too, starting architectural trend referred to as “technorating”. The use of SNB panel in the lobby of the new Cosmopolitan Hotel in Las Vegas is one of the main example.

In what many are calling a “new era” in out-of-home outdoor displays, the possibility offers by the digital signage market might become more indefinitely...

(Date: 19 June 2013; Frida)

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