Samsung Smart Signage Rules Digital Signage Market with Open Platform

Digital signage market has never been less challenging in any sense. In fact, both manufacturers and integrators are often going through hard times to cope with their digital signage applications. Digital signage is basically a system that consists of an array of hardware and software to get tour contents delivered to the audience on extended time usage scenario. Despite its effectiveness in delivering contents and messages, users keep fighting to find the best way to manage the contents and the applications. There is simply too much issues and hassle to get your contents and messages delivered to the right audience, on the right time, at the right place. As a result, digital signage market continues to suffer from unsteady development and growth albeit the huge potential especially in multiple applications. As one of the major player, Samsung is eager enough to bring in their latest innovation called Samsung Smart Signage which comes as an open platform with integrated System on Chip (SoC) and SDK to complement its powerful display and software as part of their ambitions to rule digital signage market. In the entire display landscape, only very few manufacturers can declare themselves an equal match for Samsung. With such domination alone, Samsung theoretically has won half the battle to rule digital signage market. When combined with the powerful and versatile Samsung MagicInfo software, you can imagine how the whole digital signage market may be practically put at their fingertips.

But hey Samsung themselves is not the one to quickly feel satisfied with their achievement. Therefore, they decide to justify their domination by creating a truly all-in-one digital signage solution which combines powerful display, versatile software, and mighty processing engine. Not only that, they actually build Samsung Smart Signage as open source platform with SDK which provides opportunity for users and software developers alike to create dynamic contents and custom applications for their digital signage. It is argued that by developing Smart Signage as open platform, it can drive more positive growth and rapid development of the digital signage market. Pretty similar to open platform in computing industry, the presence SDK allows multiple parties to help build custom solutions for digital signage applications and further increase the penetration of digital signage market itself. In fact, Samsung consider the latest open platform Smart Signage as the foundation to create a new ecosystem for digital signage market where custom solutions and applications take the center stage.

Intended as an all-in-one solution for digital signage applications, the open platform Samsung Smart Signage also incorporates embedded SoC which is more than capable to play any high quality content for your digital signage applications without a hitch. The SoC boasts quite high specification and thus ensured high processing power with dual-core CPU, extensive storage options (4GB or 8GB), DDR3 1 GB memory and powerful video processor with full codec supports. With the embedded SoC, users of digital signage applications can definitely save cost and maintenance resources for external separate media player or PC installations. For a hassle-free digital signage applications, the open platform solution also feeatures "Plug & Play" functionality for instant content playback from USB flash driive.

In a way, the open platform solution also make a cleaner flexible digital signage applications since there is less equipment and wiring required. Moreover, users in digital signage market may want to note that as open platform solution, it also means that Smart Signage can be managed and controlled from virtually any device, anywhere and anytime since it relies on cloud technology to manage the contents from the web-based interface. As such, both the digital signage users and application developers can easily update their contents and software in real time to meet their various requirements. The open platform Samsung Smart Signage also offers wide compatibility with digital signage solutions as well as common digital sigange standard such as open pluggable specification (OPS). For Samsung own digital signage product lineups, users can choose from many options available to suit their preferences and requirements from ME-C Series, MD-C Series, and PE-C Series. All things considered, Samsung has quite an optimism about their Smart Signage open platform solution with the all-in-one package and new opportunity to extend the entire digital signage market.

Open Platform, All-in-one Solution

Being one of the biggest consumer electronic giant to date, Samsung seems to grow optimism that they can be leading pioneer and rule out in most product categories including digital signage market. After introducing a host consumer electronic devices with Smart tag such TV and digital camera, this time they plan to revolutionize digital signage market with an open platform solution called Smart Signage. But what exactly Samsung Smart Signage is and why Samsung design it as an open platform? The answer of these questions lies on the digital signage market itself which sees not less promising applications and growth because of the lack of ideal digital signage solution to cater to diverse applications. Samsung themselves believe it is crucial for the entire digital signage industry to address this demand from digital signage market to prevent any detrimental effects to the budding market. With their new open platform solution, Smart Signage, Samsung is optimistic to be able to address the concern about the possibility of shrinking digital signage market.

In the first place, they design Smart Signage as an open platform solution, instead of the more common closed conventional brand-tied solution. On one end, the open platform solution poses greater flexibility for digital signage users and application or software developers to create contents or apps which are effective and engaging for target audience. In fact, the provision of SDK with the open platform solution allows them to specifically tailor custom contents for target audience; increasing the audience hit like never before. At the other end, it is expected too that this open platform solution will help users which previously depends on traditional media applications or tools to easily switch over to digital signage market. As a good start. there have been a number of solution providers in digital signage market which officially announce their partnerships with Samsung to contribute in the open platform driven ecosystem. They are Scala, Capital Networks, Signagelive, Wireless Ronin, and Four Winds Interactive. Among the showcased custom solutions which is build with the open platform Smart Signage is Quick Service Restaurants (QSR) from Signagelive.

Apart from open platform quality, the latest Samsung Smart Signage also features all-in-one solution by integrating dedicated SoC to ensure high quality content playback and delivery. Unlike other digital signage solution, the built-in SoC inside the open platform solution not only offers more processing power but also eliminate the need for separate equipments such as external media player installation to get the contents delivered. What's more, the SoC integrated within the open platform solution also supports a broad range of video and audio format as well as codecs to ensure smooth and seamless content playback. With the all-in-one solution, of course digital signage users also get to save money and resources without having to compromise on performance and flexibility.

(Date: 03 May 2013; Lidya)

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